Job Requirement
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Proven experience in social media advertising, with a track record of managing successful campaigns across multiple platforms.
- In-depth knowledge of social media advertising platforms, tools, and best practices
Job Responsibilities
- Develop and execute social media advertising campaigns across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Plan and optimize ad campaigns to drive engagement, traffic, and conversions, with a focus on achieving campaign objectives and KPIs.
- Create compelling ad copy, visuals, and multimedia content that resonate with target audiences and align with brand guidelines.
- Monitor ad performance metrics and analytics to track campaign effectiveness, identify trends, and optimize campaign performance.
- Conduct A/B testing and experimentation to refine ad targeting, messaging, and creative elements for maximum impact.
- Stay updated on industry trends, platform updates, and best practices in social media advertising to drive innovation and continuous improvement.
- Collaborate with cross-functional teams, including marketing, creative, and analytics, to align ad campaigns with overall marketing strategies and objectives.
- Provide regular reports and insights on campaign performance, trends, and recommendations for optimization to key stakeholders
